Conversation OS · packs · Insights

One inbox. Four channels. A CRM that runs on the conversation.

WhatsApp, SMS, RCS and Email in one workspace — capture the lead, let the AI reply, hand off to a human. Packs add the records you already run. Insights show the funnel and the overlays you install — never one blended number.

No credit card required · Free trial included

  • WhatsApp
  • SMS
  • RCS
  • Email

One conversation OS. Industry packs, store overlays, and Insights that keep census, ads and journeys as different questions.

Inbox
E

Emma Walsh

Can you still take a new order this week?

L

Luca Bianchi

Thanks, the brochure looks great.

F

Fatima Al-Hassan

When can we schedule a callback?

J

James Whitaker

Payment went through — please confirm.

E

Emma Walsh

● online

Can you still take a new order this week?
Yes — we can hold stock until Friday and send the quote now.
Lead saved ✅ Assigned to Sarah — she'll call in 10 min.
  • Four channels, one thread list

    WhatsApp, SMS, RCS and Email — assign and reply without switching apps.

  • Records that match the work

    Industry packs install objects, fields and pipelines. The inbox stays the same.

  • Insights that stay honest

    Overview for today. Analytics for the funnel. Overlays never blended into one number.

  • Your keys, your tenant

    Isolated workspace. Bring your own WhatsApp provider and AI key.

How it works

Live on a channel in three steps.

Capture anywhere. Engage on the channel. Hand off when it matters.

  1. 1

    Connect a channel

    WhatsApp, SMS, RCS or Email — your provider, your credentials. The team is live on that channel without a developer project.

  2. 2

    Capture and assign

    Every inbound thread is a lead in a pipeline. Route by product, source or availability so the right person owns the conversation.

  3. 3

    Automate, then hand off

    Journeys and the AI agent handle the repetitive replies. The moment it needs a person, the human picks up the same thread with full context.

Product

Inbox, pipeline, and journeys — then packs and Insights.

Three things a team uses every day. Vertical packs, store overlays, and the dashboard live just below.

Realtime Multi-Channel Inbox

WhatsApp, SMS, RCS and Email in one live inbox — every thread from every channel on a single screen. Assign, tag, snooze, and hand off between the AI agent and a human without switching apps, so no message waits and no customer repeats themselves.

Conversations Live workspace
The VartaDesk Inbox group: follow-ups so no conversation goes cold, with the VartaDesk lockup in the left rail

Custom Pipelines & Lead Management

Build the pipeline your business actually runs on — name your own stages, set win and loss rules, and drag leads across a live kanban. Capture and route every enquiry automatically by product, by source, or by counsellor availability, then add custom fields so no detail about a lead ever lives in someone’s head.

Leads Live workspace
The VartaDesk People workspace: left navigation, a people list with a List/Kanban toggle, stage badges and tags

AI Agent & Journeys

The AI agent answers from your catalog, qualifies the lead, and escalates with the full thread. Studio flows sit underneath — templates, waits, branches, and a clean handoff the moment a person should take over. One motion from first reply to follow-up, on every channel.

Abandoned Cart Recovery In the builder
The VartaDesk Studio Flow builder: left-hand node navigation (triggers, messages, timing, logic), a multi-step journey on the canvas, and the inspector panel

Packs, overlays and Insights

Conversation OS + packs

Conversations in the kernel. The rest as packs.

The OS is the same for every tenant: inbox, people, pipelines, journeys, AI, campaigns, Insights and cases across WhatsApp, SMS, RCS and Email. An industry pack sits on top of that kernel. It does not fork the product — it installs the objects, fields, pipelines, roles and templates a school, dealership, clinic or agency already runs. Capability packs overlay numbers you already trust elsewhere — installs, reviews, social, orders — without becoming that other product.

  • OS — shared inbox, assignment, automation and AI, isolated per workspace.
  • Pack — e.g. Course and Batch on a student, or Vehicle and Test drive on a buyer.
  • Still one thread — the conversation never leaves the inbox, whatever records hang off it.
See industry packs
VartaDesk Insights Overview — the daily workspace pulseOverview
A lead pipeline with named stagesPipelines
A custom object such as a property listingObjects a pack adds
Capability packs

Listen and overlay. Do not become the other tab.

Sales, cases, store downloads, reviews, social pulse, paid media, owned-channel conversions, website pulse and orders sit on the same OS. Each pack answers one question. We never mix store census, ads spend, GA4 key events, CAPI sends and a WhatsApp journey into a single number.

  • Pack

    Sales workspace

    Where is the deal?

    Opportunity and Quote records beside the inbox, with a deal pipeline and a sales-rep role — without forcing that chrome on every vertical.

  • Pack

    Cases & SLA

    Who is waiting, and by when?

    A thread becomes a tracked case with priority, an owner, and first-response / resolution clocks on your business-hours calendar. The clock pauses while you wait on the customer.

  • Pack

    App installs

    How many downloaded?

    Store-reported Play and App Store downloads, with an optional Adjust or AppsFlyer overlay for paid first opens. Census and attribution stay two series — never one blended number.

  • Pack

    Store reviews

    What are people writing?

    Pull Play and App Store reviews into Insights and reply when the store APIs allow it. A reputation inbox — not download census, and never attached to a lead.

  • Pack

    Social insights

    Did the Page post get seen?

    Read-only Facebook Page, Instagram Business and X pulse — posts and viewers. Not a messaging channel, not Ads Manager, and not a social inbox.

  • Pack

    Paid media pulse

    What did we spend?

    Meta Ads spend, clicks and platform-reported conversions, with optional Google Ads on the same pack. Overlay only — not Ads Manager, and never added to store downloads or WhatsApp conversion.

  • Pack

    Owned-channel conversions

    Tell Meta/Google this thread converted

    Write-back via Meta CAPI and optional Google Enhanced Conversions when a WhatsApp lead is won or an order is confirmed. Not Paid Media Pulse, and not Adjust. Lead Ads / CTWA form fills are a separate listen into ingest.

  • Pack

    Website pulse

    What happened on the site after the message?

    GA4 sessions, engaged sessions and key events in Insights. Overlay only — not tag manager, and never added to ads spend or WhatsApp conversion.

  • Pack

    Google Business Profile reviews

    What are people writing on Maps?

    Pull Google Maps reviews into Insights and reply from the tile. A local reputation inbox — not Play or App Store reviews, and never attached to a lead.

  • Connection

    Store orders

    Did they buy?

    Odoo, Shopify and WooCommerce orders land on the matching person when phone or email already exists. We listen — we are not your store admin.

  • Connection

    WhatsApp payment links

    Did money land on this thread?

    Razorpay payment links beside the inbox. Distinct from platform billing. Helps close on WhatsApp without becoming a PSP admin.

See the full OS

Insights

See the funnel. Never one blended number.

Insights is two pages, not a vanity wall. Overview is the workspace pulse. Analytics is whether messages actually reached people — and, of those people, who moved to Won. Pack tiles appear only after you install them, and only for the questions they own.

  • Overview is the daily dashboardWho still needs a reply, which threads are in human takeover, where the pipeline sits, and what went out this month. Modelled from the records your workspace actually runs — custom pipelines, fields and objects included.
  • Analytics is the engagement funnelDelivery, open and click rates against Sent — queued never counts. Conversion after contact and attributed revenue in one currency. Filter by range, channel and teammate.
  • Pack overlays stay their own seriesInstall App Measurement, Store Reviews or Social Insights and the matching tiles appear. Store downloads, MMP installs and journey conversion are three questions. We will not add them up.
See Insights on the product
Engagement funnel

Delivery

77%

Open

49%

Click

6%

Sent245 · Handed to a provider
Delivered188 · Reached a device or inbox
Read121 · Opened or read-receipt
Clicked14 · Tracked link

Conversion after contact is association, not last-click. Attributed revenue only when every order shares one currency — never a made-up ROI.

Channels

Four channels. One inbox.

WhatsApp, SMS, RCS and Email land in the same thread list.

WhatsApp

The channel your customers already live in — templates, sessions, and a live inbox.

SMS

Land on any phone, no app required. The reliable fallback when chat isn’t delivered.

RCS

Rich cards, carousels and tap-to-reply, native on Android — no extra app for them.

Email

Newsletters, receipts and longer threads, sitting in the same inbox as every chat.

Pricing

Simple plans that grow with your relationships.

Start free. Upgrade whenever your team is ready. Insights, industry packs and store-order listen sit on these prices — they are not extra monthly SKUs.

Industry and capability packs are requested from your workspace and approved by us. They are not extra monthly fees on these plans.

Compare all plans

FAQ

Curious about VartaDesk?

The questions teams ask us most, before they get started.

WhatsApp is the core channel, with SMS, RCS and Email available on eligible plans. Every conversation — whichever channel it arrives on — lands in the same realtime inbox, so your team works from one screen.

Ready to make every conversation count?

Set up your workspace in under five minutes. Free to start, no credit card required.

Create your workspace